A management graduate was once asked during his interview, “What is the greatest lesson you have learnt about management?” He replied, “An ability to understand and communicate future business trends.” When asked how he would go about this, he answered, “By studying past business trends and applying it in present situations”. He got the job.
After all, a strategist learns from past mistakes, experiments in the present and innovates for the future. But to survive, you have to create a team and inspire them to fight for you.
For this, Chanakya advises, “Being devoted to the training of the troops, he should arrange signals for the arrays by means of musical instruments, banners and flags, when halting, marching or attacking.” (2.33.11)
Here, training is for the future, musical instruments denote inspiration, while signals denote communication.
Once Bill Gates was asked, “What is your biggest success?” He replied, “It’s yet to come”. Matured leaders and businessmen understand this. What you have learnt, is only the past. Your success is the present.
So one should always be alert because the next big idea that can scale up your organisation is yet to come. On the flip side, if you’re unable to communicate the dangers of the future, you can get totally ruined.
The key in strategy is to ‘create’ and ‘direct’ the customers to your products and services.
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